Moving the Cafépress platform to a mobile friendly solution is no small task. As one of the web's top 500 retailers, it needs to done right the first time. Strong information architecture lays the tracks for complex connections and recommendations. Simple UI means quick, casual browsing and editing. Clever copywriting and easy-to-use social features make users feel like they're part of a small community. Way finding and algorithmic suggestions keep users engaged. All the while the product remains center stage.
— What Alex Did —