UX/UI, eCommerce integration planning and design for Cafépress. As one of the web's top 500 retailers, it needs to be done right the first time. Strong information architecture lays the tracks for complex systems to thrive in an app environment. The Cafépress community thrives on customization, creativity and making things easy. The app interface execution keeps these key attributes in mind by putting the product center stage, engaging with the community through clever copywriting, and giving users easy-to-use browsing and sharing options.