Creative direction, branding, UX and design for a premium liqueur's luxury brand. Rivulet is a globally distributed distilled pecan spirit. Primarily sold in overseas markets, steeping the brand in American history was important to its appeal. Turning to the South for inspiration, Thomas Jefferson’s Monticello estate, and the small rivers on premises, provided the perfect name, and draws a strong visual likeness to the cross-section of a pecan. The website was primarily designed for distributors, and needed to be easy to find information. That being said, following through on the positioning of the liqueur as a luxury good meant an emphasis on beauty, and even a bit of excess, with a sharp, clean design with parallax scrolling functionality.
— What Alex Did —
Content Marketing Strategy